Marketing Competencies

July 5, 2017

Technical Competencies 

Technical competencies describe the application of knowledge and skills needed for success in specialized fields. The following technical competencies have been determined to be integral to the marketing field:

  1. Advertising and Sales Promotion
  2. Branding and Positioning
  3. Content Marketing
  4. Customer Experience Management
  5. Customer Relationship Management
  6. Digital Marketing
  7. Event Management
  8. Integrated Marketing Communications
  9. Market Research and Consumer Behavior
  10. Marketing Metrics
  11. Marketing Planning and Analysis
  12. Marketing Strategy
  13. Media and Public Relations
  14. Multi-Channel Marketing
  15. Pricing Concepts and Methods
  16. Product and Service Development

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Want to learn more about Technical Competencies? Check out our free eBook titled Introduction to Technical Competencies.

 


View Our Other Competency Packs:

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