The industry competencies are designed for businesses that are specialized in specific fields. They represent knowledge geared towards specific sectors.
- Database Marketing and Customer Relationship Management
- Digital Advertising
- Digital Analytics
- Digital Asset Development
- Digital Asset Management
- Digital Ecosystem Management
- eCommerce Deployment
- Insights Management and Analysis
- Lead (Demand) Generation
- Marketing Digital Literacy
- Reputation Management on Social Media
- Service Marketing and Marketing Innovation
- Strategic eCommerce
- User Experience Design
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